Coca Cola Essay -- Business and Management Studies

coca low-downThis essay is regarding the nigh famous cheeselike drink in the world CocaCola. Coca Cola was invented by Dr. John Pemberton on May 1886.Pemberton mixed the combination of lime, cinnamon, coca leaves, andthe seeds of a Brazilian shrub to make the beverage. As time goes by, CocaCola company has already become the worlds largest company and the leaderof soft drink producers. Why the company did so successful e actuallyplace onehundred years? Besides the reason that the product is very tasty, anotherimportant reason is the companys marketing strategy. The 4 Ps (i.e. product, set, place, promotion) will be talked about as following. fruitThe Coca Cola Company has almost 400 dents of beverage. It marketsfour of the worlds cap five soft drink brands (Classic, Sprite etc).Consumers in nearly two hundred countries enjoy The Coca Cola companys products every day.The victor and the best sell brand is Classic. It probably is themost peoples first choice. However, The Comp any does not rely on solelybrand it is keep developing new brand to satisfy consumers need. Forinstance, in response to the burgeoning popularity of low-carbohydrate diet, Coca Cola developed a low-carbohydrate alternative to shock unspotted, which iscalled Coca Cola C2. It went on sale in Canada in wonderful 2004. Brandrecognition is also important. Coca Cola uses white textbook on a red background, with the words being quite bold. It is rattling attract consumers. There arevarieties types of packaging available, such as 2 L bottle package, 1 L bottle package 24 can package, 12 can package and 8can package etc. Usually, most 1 Lbottle packages are sold in vend machine.PRICECoca cola is based on adaptive determine strategy. It allow differentstores even out different prices. It also uses odd determine strategy. Forexample, a 24-can package of snow classic is $8.99 rather than $9.00. 2L Coke classic is $0.99, and so on. Sometimes, Coke offers special prices, like if custom ers buy three 12-can packages Coke for only $10.00. Coca Cola can creates low price, because it recycles the used cans, and has sophisticated production line with massive production.PROMOTIONCoca cola has some(prenominal) impressive advertising on TV. And, there is somecontests for customers. For example, the company set a couple of millionprize, after customers purchased Coke, the... ... as original one. The price of the Coke productmay keep constant, even though the Coca Cola company will face inflationproblem. In the imply time, the high-tech producing line should take over oldone, and reduce the constitute as low as possible, then, using cost-oriented pricingstrategy. It will permit Coke classics price more competitive to woomy target market. I will make the promotion in joyous and peaceful style. Sportscan also used in promotion, for example, young person adults deary sport-hockey. With the increasing young adults population, I will use intensivedistribution, and ca t Coke classic into as many place connected with youngadults as possible such as restaurant, bars, and postsecondary school, and soon. It is possible to defecate more Market share.WORKS CITEDStatistics Canada Home Page. 28 July 2004. Statistics Canadas net Site. 9 October 2004 .Coca Cola Home Page. 2003. The Coca Cola Company. 9 October 2004The Beverage Net Work Home Page. Beverage Digest/maxwell RanksU.S. Soft Drink Industry for 2003. 4 March 2004. BevNET.com,Inc. 9 October 2004. http//www.bevnet.com/password/2004/03-04-2004-bevdigest_maxwell_2003.asp.