Maslow’s Hierarchy of Needs - 1967 Words

1Motivations 1.1Maslow’s hierarchy of needs Maslow’s hierarchy of needs is used to analyze motivation of consumers, which are composed of 5 five stages. From the lowest level to the highest one respectively are physiological, safety, belongingness, ego needs, and self-actualization. (Solomon and Barmossy et al., 2006) It is said that two thirds of visitors of Bicester Village are Chinese. Increased Chinese consumers like to choose Bicester Village as a destination to travel and purchase.(†¦Ã£â‚¬â€šÃ£â‚¬â€šÃ£â‚¬â€šÃ£â‚¬â€šÃ£â‚¬â€šÃ£â‚¬â€šÃ£â‚¬â€šÃ£â‚¬â€šÃ£â‚¬â€šÃ£â‚¬â€š..) No doubt that Chinese shopper have became a strong purchase power in Bicester Village, they have been satisfied with biogenic needs, moreover, an underlay unconscious motivation drive them to do something distant from the others. That†¦show more content†¦From consumers’ perspective, these basic infrastructure and essential service of Bicester Village generate a wonderful environment for consumers. Therefore visitors have a pleasant shopping and visiting experience in Bicester Village. In sum, although maintenance factors could not arouse their motivation growth ï ¼Å'but still have a significant influence on consumer behavior. 1.2 Dimensions of motives Bythe(2013)divided six motives of consumer into six sorts, which respectively are primary motives, rational motives, conscious motives ,dormant motives, emotional motives and secondary motives. â€Å"Motives can be classified across three dimensions, with the rational/conscious/primary ends relating to each other, as do the dormant/emotional/secondary ends.† From consumer’s perspective, the motivation of their purchasing high-end products is complicated. According to the report of Mintel (Academic.mintel.com, 2013), which showed that the reason why a large number of customs have purchased luxury merchandise in UK. There were 44 percent of female interviewees and 48 percent of male interviewees bought high-end goods due to the good quality. In addition, 31 percent of men and 18 percent of women consider the sophisticated techniqueShow MoreRelatedMaslows Hierarchy of Needs866 Words   |  4 PagesINFORMATION SYSTEMS CLASS EXERCISE DUE DATE: 17/2/2015 STUDENT ID: 140079 ------------------------------------------------- NAME: COSMAS KANCHEPA QUESTIONS 1. Define and Explain Scheins classification of Motivational Assumptions. 2. What are Maslows hierarchy of needs and why is it important in the study of motivation. 3. What are the characteristics of Theory X and Theory Y people? ANSWERS Question1 I. The rational-economic model is the mental picture held by managers who consider workers to be primarilyRead MoreMaslows Hierarchy Of Needs1081 Words   |  5 Pagesrewards or unconscious desires (McLeod, Maslow s Hierarchy of Needs). Abraham Maslow, one of the leading psychologists in humanistic psychology, conceived the idea of the hierarchy of needs that revealed what motivates people to do the things that they do. Similarly, Carl Rodgers later added that for a person to grow, they need an environment that provides them with genuineness, acceptance, and empathy (McLeod, Carl Rogers). In Maslow’s hierarchy of needs one cannot get to the top without first startingRead MoreMaslows Hierarchy Of Need Essay1481 Words   |  6 PagesMaslows Hierarchy of Need INTRODUCTION Many managers are puzzled by the question why some workers doing easy job remain dissatisfied, while others engaged in performance of complicated tasks are completely satisfied? What should be done for the people to work better? What stimulates their desire to work? Only knowing what are the main factors stimulating a man to act, what kind of motives lay as a basis of a man’s activities, one can try to develop an efficient system for work motivationRead MoreMaslows Hierarchy of Needs Essay1247 Words   |  5 Pagesmotivations that was based upon a hierarchy of needs. Basic physiological drives like thirst, hunger and sleep, as well as the need for safety, shelter and some feeling of security are the motivational needs that must first be met. They provide the foundation for higher level of motivations to become present and available as needs the indvidual is aroused to attain. Each higher order of motivational need is built upon a more basic need. After physiological and safety needs are met then the individualRead MoreMaslows Hierarchy of Needs Theory1563 Words   |  7 PagesThe Hierarchy of needs theory is a formation of the needs of an individual person. Basically this hierarchy are based on five level which is classified into Physiological needs, Safety needs, Love/Belonging needs, Esteem needs and Self-actualization needs. It can be illustrated with a diagram 1.0 The Diagram of Maslow’s Hierarchy of needs. This is diagram are has been developed by Abraham Maslow in his 1943 paper of A Theory of Human Motivation which he subsequently extended to include his observationRead MoreImportance of Maslows Hierarchy of Needs1069 Words   |  5 Pagesexplored all these themes in group projects. Maslow’s Hierarchy of Needs can be a valuable aid when dealing with the process of education. Achieving each of the levels of Maslow’s needs- physiological, safety, social, esteem, and self-actualization- at different times in the educational process makes it difficult to instruct a group of students, each in their own place along Maslow’s pyramid. According to his theory, needs that are in the lower hierarchy must be at least partially met before a personRead MoreMaslows Hierarchy of Needs Theory1595 Words   |  7 PagesContents INTRODUCTION 2 MOTIVATION 3 MASLOW’S HIERARCHY OF NEEDS THEORY 4 INFORMATION OF THE COMPANY 5 APPLE COMPUTERS,INC 5 INFORMATION ABOUT THE COMPANY’S MANAGER 6 STEVE JOBS 6 STEVE JOBS LEADERSHIP STYLES AND MOTIVATION TECHNIQUES 7 CONCLUSION 9 REFERENCES 10 â€Æ' INTRODUCTION In this section ,we will discuss about the topics motivation, motivation theory.Motivation is defined as the interaction between person and the situation.For attaining goalRead MoreThe Pyramid of Maslows Hierarchy of Needs1113 Words   |  5 Pageslevels of needs, back in 1943. These 5 levels form a pyramid that is referred to as Maslows Hierarchy of Needs. An Individual starts at the bottom of the pyramid, at physical needs, and then promotes him or herself up. Physical needs are the most basic yet vital needs for survival. These include things such as, food, water, shelter, etc. If a person is successful in accomplishing those needs, they can move up onto the next level of needs, known as safety needs. Examples of safety needs include healthRead MoreMaslows Hierarchy Of Needs Theory1805 Words   |  8 PagesMaslow’s Hierarchy of Needs Theory in Organizational Diversity Psychologist Abraham Maslow established a theory of motivation to justify how people in diverse organizations behave. His human requirements theory states that humans are never completely satisfied; that they crave satisfaction and those requirements can be classified into a hierarchy based upon importance. The lowest level of importance includes peoples’ desire to satisfy their physical needs, such as hunger and thirst. Following theRead MoreThe Need to Belong: Rediscovering Maslows Hierarchy of Needs.6034 Words   |  25 PagesThe Need to Belong: Rediscovering Maslows Hierarchy of Needs. by: Norman Kunc Axis Consultation and Training Ltd Originally published in: Villa, R., Thousand, J., Stainback, W. Stainback, S. Restructuring for Caring Effective Education. Baltimore: Paul Brookes, 1992.  © Copyright 1992 Paul H. Brookes Publishers. Newtonian principles of physics were regarded as true until Einstein demonstrated that they provided an inadequate explanation of the laws of nature. Similarly, Freudian analysts viewed